Organic traffic for businesses is nothing but traffic that comes from outside of your social media channels. If you're not using social media, your business isn't getting any organic traffic and people are not finding out about it.
The best part is, organic traffic isn't just a way of getting more organic traffic for your business. It also has a lot of benefits.
For example, after doing extensive research on what makes people click on the ads online, it was found that two of the most attractive features for a user are unique content and social proof.
Therefore, if your website has both, then it can increase your chances of getting clicks. Even better is, your visitors will also be more likely to stay on your site longer.
The fact that your website has a strong social presence will also make them more likely to engage with you and share your content. This can lead to an increase in engagement and traffic. And this all is done using organic traffic.
So if you want more organic traffic for your business, then it's time to start using social media.
Here are a few tips to get you started:
If you're selling a product, then you should start with Facebook. If you're in the service industry, then try Twitter or Instagram. If you're selling an online course, then try YouTube. Don't spread yourself too thin.
Post valuable content that is not only helpful but also entertaining. Remember that these are social media channels and people use them to have fun as much as they do for business purposes. Provide them with content that they can relate to and enjoy reading about and don't forget to include your call-to-action in it somewhere.
Make sure your posts are consistent. People don't like being bombarded by irrelevant information every few minutes on their feed so make sure your posts are relevant and useful for your audience at least every once in a while so they keep coming back to see what's new on your page.
It is a known fact that organic traffic and social media visitors are the most effective when it comes to driving traffic to your website, generating leads and building name equity over time. This is because these are not cookie cutter visitors who come from one or two specific locations or websites like PPC or Facebook advertising. These are actual people with their own interests, intent and browsing habits who have found your brand in the right place at the right time.
The way you build your business and promote your business will always have an impact on the growth of your business. In order to leverage the best of both worlds and kick-start your small business and drive traffic to it in the most effective way possible, you need to get down to business and start implementing the best strategies and tactics listed below.
A lot of small businesses forget to plan for organic trafficand social media marketing, but when it comes to the subject, they should be aware of how it can help their business stand out from the competition.
